“If you think that you have to spend top dollar to find products that will work for you, that just simply is not true.” That’s Jen Novakovich, aka @theecowell. Yes, that Jen Novakovich. The prominent cosmetic scientist and host of “The Eco Well Podcast” has summed up her findings with such a profound quote, and we have to agree.

There are thousands upon thousands of designer, high-end, luxury products out there marketed to solve every hair issue known to mankind. Scores of those same products only address the symptoms of many hair problems, and they don’t get to the root of the issue.

The truth is, hair repair has far more to do with the science behind the hair than the name on the bottle or the price. What Pantene has discovered is that restoring the microscopic bonds between proteins and lipids - the molecules that make up your hair, can greatly affect how your hair responds to everyday products, treatments, and styling.

What we’re talking about is hair bonding.